Mobasoft
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Subscribe to RSS FeedMichael Bailey became interested in Social Media in the Summer of 2005 and has devoted thousands of hours towards the development of the MobaTalk Conversation Studio. He believes that the Context of Conversational data is quickly lost on the web using the currently available tools.
10 Ways to Fake Transparency
Hey there - thanks for checking this out - you are on your way to making it to the top, so why not take a bunch of short-cuts and get there quicker!?
Face the facts
Maintaining a Social Network takes a lot of time.
Transparency is one of the key methods to ensure that your efforts are noticed and well received.
Who has time for that?
Here are 10 ways that you can automate the process.
- Use Twitter (you should already be doing this) and hook up an automated follow-bot which will send a (Direct Message (DM) to new followers.
- Publish goals as if you think positive all the time.
- Obscure your message with shiny distractions. “Win an iPod”, etc.
- Distribute skewed facts which people will accept on face value alone. Spin, spin, spin.
- Write a book or a blog as if you are the expert, and never interact with your readers.
- Act as if everything you are saying is already common knowledge.
- Take advantage of and exploit the insecurities of others.
- Create the illusion of a problem then step in and fix it publicly.
- Praise everyone who agrees with you and ignore or block those who don’t.
- Ask for help or solicit ideas as if the customer is part of the process, but of course, you can never implement those good suggestions. Just keep doing things your way.
By the way, if you are going to attempt circumvention of being human, with all the positive and negative that it entails or you are always pushing a message, or constantly talking about your product/service - please feel free to never contact me.
Michael Bailey Thought Leader and Serial Entrepreneur "Cultivating the landscape of the online multimedia community" Cell Phone: 816-517-6487
Tags: Social Media, transparency
Ah, yes. And there are “evangelist” out there preaching these 10 “faux” socmed commandments as I type. Thinking Motrin is a good example of 7 and 8.
The fab thing about the social web is it course corrects itself very quickly. The backchannel authentic voice is to reality as truffle oil is to fries - d i v i n e.
I think point #2 is actually something I struggle with. Not so much in terms of publishing goals, but more so in terms of being overly-positive. Reading this post makes me consider how I could adjust that tendency.
The automated follow-bot / DM is the most annoying thing ever….really bothersome, there is no function to this other than to annoy people.
Great post. The many examples out there of the things that you list just go to prove that somewhere, someone is thinking of ways to misuse just about everything
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LOVE IT LOVE IT LOVE IT! This is so great. I just got about 8 automated DMs with things like “You’re great. Thanks for the follow”. I immediately want to unfollow.
Another word for transparency is authenticity. When I use a link in my Tweets they are either to my own blogs, which I believe to be helpful or would not have written or other blogs or sites I have discovered. I am an artist, and my actual last Tweet was to artists asking them to join me in donating postcards to a annual NYC show to benefit Visual AIDS. Great exposure for artists and a good cause.
What irks me is when some people I follow (and I follow everyone who follows me) ask or pose questions from the latest news items as if they are real questions and their own. Then i see the news on my homepage and there’s an article on the same topic.Authenticity would have meant a URL to the original news item or blog.
I am fairly new and do not have an automated system for responding to new followers. I just follow them if I am not already doing so. What is really irksome is that some people send two automated follow bots from different sources.
Thanks for the post.
judyrey
Judy Rey Wasserman
I find #2 aggravating…. its like television “happy news” and it gets old fast, and it sure is not transparent.
#6 I struggle with… I make way too many assumptions as to what is common knowledge, and I’m trying to correct that. Obviously there is a balance.
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