RSS Feed Subscribe to RSS Feed

Michael Bailey became interested in Social Media in the Summer of 2005 and has devoted thousands of hours towards the development of the MobaTalk Conversation Studio. He believes that the Context of Conversational data is quickly lost on the web using the currently available tools.

Motrin backlash gives me a headache

If you somehow missed it, people are upset with a new advertisement from Motrin.

Seems there’s a large group of overly sensitive people out there.

Here’s the video from YouTube and below is the text of what is said in the advertisement.

It’s a woman talking, as if she’s thinking outloud and I don’t see anything wrong with it at all.

The rants going around all seem to be centered around the “baby carrying” portion of it, as if Motrin is somehow saying that they are stupid for doing it, or that they only do it to be “in fashion” (most of them admit that it IS a fashion statement).

Anyhow, I just wanted to take the effort to “put it out there” that I liked the ad, it got people talking (it’s Ibuprofin, how else would that be exciting?)

Wearing your baby seems to be in fashion.
I mean, in theory it’s a great idea.
There’s the front baby carrier, the sling, the shwing, the wrap, the pouch and who knows what else they’ve come up with
Wear the baby on your side, your front, go hands free.
Supposedly it’s a real bonding experience.
They say that babies carried close to the bod tend to cry less than others.
But, what about me?
Do moms that wear their babies cry more than those who don’t?
I sure do.
These things put a ton of strain on your back, your neck, your shoulders.
Did I mention your back?
I mean, I’ll put up with the pain, because it’s a good kind of pain.
It’s for my kid.
Plus, it totally makes me look like an official mom.
And so, if I look tired and crazy, people will understand why.

MOTRIN, we feel your pain.

Tags:

Reader's Comments

  1. Wayne John | November 17th, 2008 at 12:40 pm

    That’s it? Hmm…sounded worse when I just read the text…but seeing it really doesn’t hit me like I thought it would.

    The fact that carrying a baby is a pain, could be true for many women I guess.

    Will be fun to watch what happens tho…

  2. mbailey | November 17th, 2008 at 12:42 pm

    Yup - that’s it. Now, all blown out of proportion. I still don’t know how ANYONE could read anything else into the ad.

Leave a Comment